ABSOLUT VODKA — BORN TO MIX
Print & Digital Campaign
December 2023The Ogilvy paris agency called on sato to bring to life the concept imagined for Absolut Vodka. To celebrate the thirst for mix, we reinvented the most iconic cocktails together with two artists from Sato roster and two curated artists: Klarens Malluta, Kota Yamaji, Helen Ratner and Raman Djafari. Mixing artists and styles as you would mix the ingredients of a cocktail was the challenge of this campaign. The result is 3 impactful artworks combining 2D illustration and 3D design, in print and digital, visible throughout France. Animation by Unicorn Paris.
Campaign format 4/5 - Absolut Vodka
Print Campaign, Abribus - Absolut Vodka
Print Campaign, Parisian Metro - Absolut Vodka
Campaign format 9/16 - Absolut Vodka
Campaign format 16/9 - Absolut Vodka
Cosmoparitan by Helen Ratner
Cosmoparitan by Raman Djafari
No Waste Mule by Raman Djafari
No Waste Mule by Kota Yamaji
Bloody Mario by Klarens Malluta
Bloody Mario by Helen Ratner