Animation DirectionDecember 2022
To mark the launch of the MB.02, Puma tells the story of NBA prodigy LaMelo Ball. "The truth of not from here" is a series of 3 frame-by-frame animated videos featuring the player through his life memories, while highlighting the collaboration with the brand. Creative Director Masanobu Hiraoka and his team of animators - Mimoid Inc. - have developed 3 graphic worlds to illustrate 3 periods of Lamelo's life.
Agency : Nowadays creative
Client : Puma Basketball