Prada Paradoxe 3D OOH

We worked closely with Paris based studio AC3 STUDIO, the Prada Beauty team at L’Oréal and in association with Prodigious, McCann, to create an impactful 3D motion content of the Prada's new fragrance "Paradoxe”, displayed on worldwide on giant billboards.

A huge bottle popping out of the screens, catching the eye of passers-by while revealing the iconic bottle shape and codes of the brand.

Client | Prada
Production | AC3 STUDIO x Sato Creative
Representation | Prodigious