Nike Play New

Masanobu Hiraoka

Animation Design

June 2021

For the last Play New campaign, Nike calls on the Parisienne Kourtrajemeuf crew of directors to produce a series of films made in Paris. For this particular one celebrating pole dance, Masanobu Hiraoka was commissioned to symbolize, through his animation technique, the dark thoughts that escape from the woman when she is on the bar.
The feeling of letting go.

Agency | Wieden Kennedy UK
Production | Iconoclast
Directors | Kourtrajmeuf

2D Animation - Nike Play New

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Animation Screenshot - Nike Play New

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Animation Screenshot - Nike Play New

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Animation Screenshot - Nike Play New

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Animation Screenshot - Nike Play New